8/15/2023 0 Comments Make a square video for instagram![]() ![]() The recommended tool to create a square video for Facebook This means that square videos are taking up more newsfeed and key metrics like views, shares, impressions, etc are going to rise.īuffer’s study into the effectiveness of square video even found that on Facebook, it cost 7.5% less to get someone to engage with each video, in comparison to landscape formats. Well, traditional landscape videos (16:9) are usually shown at 1280px X 720px, while square video (1:1) expands to fit the height ratio to be 1280px X 1280px. So why does square video make sense for Facebook? ![]() Native video, carousel, collection ads, cover videos, and stories all offer a range of aspect ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), and square (1:1) are all possibilities for you. Mobile consumption is continuing to grow and the various video formats that Facebook offers make it a prime channel for businesses and brands to reach a wide audience. If we want to look at how to increase our impact on social media, Facebook seems like a sensible place to start. In this guide to square video, we go on a channel-by-channel journey through the different possibilities for social media platforms and recommend some useful apps to help you out along the way. ![]() The more space you are occupying on your user’s screen, the more likely you are to sell more.Ī study by Buffer found that using square video led to 30-35% higher views and an 80-100% increase in engagement. Square video (1:1) takes up more real estate on mobile newsfeeds than traditional landscape video (16:9) does – 78% more in fact! You may have heard of the rise in popularity of square video for social media channels. How to use square video – how it works and which apps to use ![]()
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